Immer an die Zielgruppe denken
Media - 11. Mär 22
Personal interviews and press releases continue to be the most important sources for journalistic investigation. This was the outcome of the major survey of journalists “Journalism Research 2018: How German journalists research today” carried out by the dpa subsidiary news aktuell. The full results of the survey are available as a whitepaper free of charge.
Thus, for the overwhelming majority of those surveyed the personal interview continues to be - or is once again - the most important source for their day-to-day research (88 per cent). Press releases are seeing undimmed vitality as well, with 86 per cent saying that they make use of press releases for their research. Almost every fifth journalist believes that their significance has even risen over the past two years (18 per cent). Among journalists younger than 35, company press releases are even the most important source of information (92 per cent).
A small selection of further results of the survey:
The full results of the survey are available as a whitepaper free of charge: https://www.newsaktuell.de/academy/wp/research-2018/
About “Journalism Research 2018”:
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