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news aktuell
has many faces

We count more than 120 people – let us introduce some of them to you. You might just be about to meet your new work mate.

Ronja Endom

Media Research / Student
Has been with news aktuell since 2010

Ronja Endom held the position of FaMi trainee - yet another acronym – and graduated with honors as „Hamburg’s Best“. Her heart is attached to her job and her media research colleagues. That’s why she keeps working with news aktuell along with her studies at university. Ronja – what’s your advice for our future trainees?

Well, to put it briefly: gain motivation for your studies and don’t be discouraged by vocational school! The practical part will make up for it.

Birger Johannsen

Team Manager zimpel Sales
Has been with news aktuell since 2008 and 2012

Birger Johannsen is a sales person. He joined the team as an Account Manager, drawing from his expertise in finance while advising investor research clients. Three years later he accepted a new challenge and left news aktuell, only to return to our team in 2012 as Product Manager IR Services. His next job was in Account Management – this time the zimpel team – followed by his current position as Team Manager, where he is in charge of our PR software sales. Birger, what’s the fun part and what’s the challenge when it comes to sales?

A future client`s commitment to use our product is definitely the most fun part. However, just about as important is the preceding - and potentially challenging - contract negotiation. Plus, no two days are the same. My job is incredibly multi-layered and complex, and so are the clients I talk to. You have to adjust to different types of customers time and again, always knowing what to say and how to convince with compelling arguments - there are new challenges and opportunities I get to tackle every day.

Flora Holder

Marketing Manager
With news aktuell since 2004

Flora Holder was student-based sales support in the Frankfurt office, Assistant to Management in Hamburg, on parental leave in Aschaffenburg, and Project Manager in corporate communications. In her position as marketing manager she has been in charge of event management and supply of marketing material since 2014. Flora, would you tell us about a day in your life at news aktuell?

My working day usually begins around 7 AM. I am in charge of event management, marketing material updates and our large-scale project PR-Bild Award. My field of work also covers marketing management for our Swiss office. There’s always a great deal of work to do, such as location management, social media management, HTML mailings. Along with all these projects I work on current tasks and updates to meet my project schedules. And on top of that I have to attend lots of meetings…

Henrik Dörfler

Media Administrator / Project Manager
Has been with news aktuell since 2007

Henrik Dörfler began his career with news aktuell as Media Administrator. Besides handling our client’s press releases he is thrilled with the distribution of video production. Since 2016 he has worked two jobs, contributing his expert knowledge in his part time position to the ots Product Management.. Henrik, what is it that really matters when handling two jobs at the same time?

It is important to keep all the relevant aspects of our services in mind – operations as well as the product as such. Actually, I don’t really feel I have to „juggle“ or „accomodate“ two jobs. It is rather enhancement and diversification – products and services stay the same, and so do the people I work with. Taking our services to he next level und supporting our sales staff are both aspects of my new position in product management. After all, I see myself as the perfect interface between press release distribution and product management.

Saskia Fröhlich

With news aktuell since 2014

Saskia Fröhlich has been a student in concurrent vocational and academic education with both news aktuell and Hamburg School of Business Administration since 2014. Different work placements in the company alternated with lessons at university.

Saskia, what exactly is the challenge of a combined vocational training und degree program? Concurrent vocational and academic education means giving it all you’ve got: total concentration at university, full power in your job. You can’t do one without the other. Cheating your way through is just a no go when it comes to this kind of vocational training. Five exam papers a week, case studies during and after work – this is what students have to be up to. On the other hand, this makes the combined vocational training at news aktuell so exciting. A new challenge over and over again – at university and in a new department. That’s tough, sure. But it keeps you willing to go that extra mile.

Marc-Alexander Holtz

Project Manager
Has been with news aktuell since 2004

Marc Alexander started as an intern. Later on he worked as student support in sales and made a contribution to the company’s growth through building up the Client Services division in the Hamburg office. In 2013 he was promoted to the position of Account Manager in the Munich sales team. And since April 2016 Marc has held a position in Business Development. Communication with clients and (further) development of our services and solutions are core elements of his everyday activity. Marc, what exactly does that imply and what constitutes a best practice?

Actually, it’s quite varied and exciting: no one day is like any other – our client portfolio ranges from the public charity to DAX companies. Our customers and their communication needs and challenges are as diversified as the solutions they are looking for. The sales team has to cover all aspects of the complex needs of communicators, PR professionals and agency owners. Business development, on the other hand, has to keep an eye on the development of competition, media, and communications technology. seo, mobile, apps, social media, print, you name it: at the end of the day all of us - clients, news aktuell and media companies - have to find solutions to survive digital transformation. Or, even better, have a crucial say in shaping our future in digital transformation. Our market is in constant change, no two days are the same. Identifying problems and opportunities in collaboration with clients, developing and implementing growth strategies, providing solutions to enhance engagement and maximize the impact of our services – all this is professional sales. But at the same time, on a more personal level, it means consulting and, most of all, honing the skill of listening to our clients. Working in sales was much about identifying opportunities and solutions - business development, on the other hand, offers a chance to be part of the development process. But still, some things haven’t changed: self-determination is key. I love having the opportunity to experience a company successfully navigate organizational change and growth. Taking that kind of responsibility feels good – if you are willing to face the challenge.

Petra Busch

Head of zimpel division
With news aktuell since 2004

Petra was Account Manager and later on took on a new role as Product Manager for our global services. After that, she was in charge of positioning strategy and sales of our media database MEDIAtlas. Meanwhile, this has become PR software zimpel and Petra is now Head of the zimpel business division comprising 20 or so employees.

Petra, what really matters to you with regard to your team – and the product? I value open and constructive interaction - our culture of appreciation is reflected in good team work, trust building and engagement. Everybody should have a chance to contribute and share, thus helping the zimpel business segment move on. Our zimpel is being developed according to agility standards and thus a significant driver of our culture of moving our business forward. Feedback and close co-operation with our team are integral parts of our strategy of involving our customers in the decisions we make. And we just love it!

Christoph Müller

Project Manager
Has been with news aktuell since 2011

Christoph Müller started his career with news aktuell as a student in concurrent vocational and academic education – Media Management (B.A., HSBA) – graduating in October 2014. He subsequently worked as a Junior Project Manager in news aktuell’s Studio division. Early 2016 he took the position of Project Manager CRM systems in the Business Development division. Christoph, where are we headed?

Media change and digitization have a big impact on the industry and are key in news aktuell’s business strategy. We have to meet the challenge to respond to clients’ communication needs with flexibility and speed, always identifying the best solution available. At the same time, Smart Data and Marketing Automation provide great potential for CRM. In other words: identifying client needs, product innovation and a more individual communication are key. In Business Development, we love working for the new challenges and opportunities we get to tackle every day - shaping the future of our company.

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