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Media landscape in China: social media as the most important source of collecting information

China, a record-holding country: They constructed the longest bridge in the world and they also hold the record for having the most citizens living in one country with the same surname.  Chinese journalists use mobile websites for their research and social media as a form of communication with the PR-Pros more than any other country. TREIBSTOFF spoke with Lynn Liu, Director of Audience Development and Distribution Services at PR Newswire Asia. He explains which changes need to be considered in the Chinese media landscape by the PR-Pros when wanting to spread their content successfully in the People’s Republic.

Multimedia Storytelling: Future trends in Public Relations

There is no way around the social web for communication experts nowadays. However, does each and every company have to be active on Snapchat, Instagram, and You Tube? Neil Hudd of AP Content Services spoke to TREIBSTOFF about the latest trends in multimedia storytelling. And the business development manager of the worldwide leading news agency gives away the DOs and DONTs of international photo PR, telling us why new technology needs complementary content to go with.

Social-Media-Investitionen: Kommt die PR zu kurz?

Wenn es um den Stellenwert von Social-Media-Investitionen geht, haben Vorstände und Geschäftsführer eine gänzlich andere Wahrnehmung als ihre PR-Verantwortlichen. Erstaunlich, denn die PR sieht sich meistens als die Speerspitze der Kommunikation. So sagen fast drei Viertel der deutschen Chefs (72 Prozent), dass Social-Media-Kommunikation ein sehr wichtiger Investitionsschwerpunkt in ihren Unternehmen ist. Nur ein gutes Drittel (38 Prozent) der PR-Fachkräfte hat die gleiche Wahrnehmung. Was bedeuten diese Zahlen?