Spain, 2018: 10 years after the financial crisis, the media landscape is still characterised by radical changes. The crisis has accelerated the downfall of newspapers. And even though radio and television are still the big players within the Iberian media market, ways of communication are shifting towards the internet and especially towards social media. What are the current challenges for media professionals? And what do communicators need to know when contacting Spanish journalists? Vicente Poveda, Deputy Director International Marketing and Sales of dpa and former correspondent of the dpa Spanish news service in Madrid has the answers.